Privacy Policy

Pure Azores respects your privacy and aims to handle personal information carefully, transparently and only for clear business purposes.

This policy applies to information collected through this website and during enquiries or booking-related communication. A booking platform or other third-party service may also provide its own privacy information.

The information we receive depends on how you interact with us. It may include:

• Your name, email address, telephone number and country of residence
• Tour preferences, requested dates, group details and accessibility or dietary information you choose to share
• Booking, payment status and correspondence records
• Basic technical information generated when you use the website, such as device, browser and page-request data

We use personal information only where it is reasonably needed to operate the website, answer you or provide an agreed service. This can include:

• Responding to enquiries and preparing tour proposals
• Managing reservations, pick-up arrangements and guest support
• Processing or recording payments through the relevant provider
• Meeting safety, legal, accounting and operational requirements
• Improving our website and communications where permitted

Depending on the context, information may be processed because it is necessary to respond before a booking, perform an agreement, meet a legal obligation, pursue a legitimate business interest or act with your consent.

Where we rely on consent, you may withdraw it at any time. This does not affect processing that was lawful before withdrawal.

We do not sell personal information. We may share limited information with guides, transport providers, activity partners, payment services, technology providers or professional advisers where this is needed to arrange a service or run the business.

We may also disclose information where required by law or to protect the safety and rights of guests, Pure Azores or others.

Information is retained only for as long as reasonably necessary for the purpose for which it was collected, including legal, tax, accounting and dispute-resolution requirements.

We use reasonable organizational and technical measures to protect information. No online system can be guaranteed completely secure, and we encourage you not to send unnecessary sensitive information by ordinary email.

Depending on applicable law, you may have rights to:

• Request access to or correction of your personal information
• Request deletion or restriction in certain circumstances
• Object to particular processing or request data portability
• Withdraw consent and lodge a complaint with the relevant supervisory authority

Our website may link to booking platforms, social networks or other external services. Their handling of personal information is governed by their own policies, which we encourage you to review.

We may update this policy when our services, website or legal responsibilities change. The latest version will be published on this page.

For privacy questions or requests, contact us at hello@pureazores.com.